90% Of Millenials Say They'll Buy A Car When They're Not So Damn Broke

By Matt Hardigree

 

Our buddy Karl Henkel may not be able to handle his brisket, but he's definitely on top of the why-Gen Y/Millenials-haven't-bought-all-the-cars beat.

In today's installment we hear about a Deloitte LLP study released yesterday that says 60% of Gen Y consumers want to buy a car in the next three years, and only 10% say they never plan to buy or lease a car.P

The report also found that, duh, 80% said the biggest barrier is the price of a car.P

If there's one downside in the report it's this:P

"While Gen Y may not necessarily scrutinize horsepower, acceleration times or engine size, they do have clear needs, wants and desires, especially when it comes to remaining connected to all of their lifestyle technology while on the road," said Masa Hasegawa, principal, in a statement. "This is good news for carmakers, who already offer — or are bringing to market — many of the features Gen Y consumers most want in a vehicle."

Courtesy of  http://jalopnik.com/90-of-millenials-say-theyll-buy-a-car-when-theyre-no-1503349283